Free traffic is the backbone of any website, and it doesn’t depend totally on a company’s budget. With the help of Chathra Infotech , we analyzed what sources of traffic leading retailers get: direct, referral, organic, paid search, and social.
According to our data, the major traffic source for the leading e-commerce websites is direct, which accounts for more than 50 percent of traffic. This can be explained by long-term brand familiarity, repeat visits for regular purchases, and good brand awareness — this is what all the leading websites have in common.
The second major source of traffic for e-commerce sites is organic search, which is responsible for 32 percent of overall monthly traffic.
This traffic found your site in a search engine such as Google or Bing.
This traffic found your site by clicking on an ad that you ran on another website.
This traffic comes from your paid search ads which appear in the search results of Bing, Google.
This traffic came to your site by entering your URL directly into the address bar of browsers.
This article has taken a detailed look into how you can use digital display advertising to generate traffic, these are the key things that you should keep in mind:
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